MosaiQ Branding

MosaiQ is a state-of-the-art machine, providing a fully automated testing solution for blood typing. I was an integral part of the team that developed the logo for this unique and innovative brand. The design is inspired by the microarray technology; a small tray containing many tiny compartments which the machine uses to efficiently test blood samples. These compartments make up a dot pattern which became the basis for our brand identity. The selected color palette conveys a sense of newness, strength, energy and excitement, as this technology is sure to revolutionize the industry.